| cloaking |
A script placed on a site's server that recognizes by IP address whether a visitor is human or a search engine's spider. If the visitor is determined to be a spider then a page is served up or fed to that spider. The page has been optimized to score high for that particular engines algorithm or ranking structure. If the visitor is not identified as a spider a different page is served up that is designed to satisfy a human visitor. |
| content |
The text portion of a web page. |
| copy |
A term used in sales to refer to the content of an advertisement. |
| copywriting |
The act of producing sales or advertising copy. |
| copywriter |
A person who produces sales copy. |
| CPC |
Cost Per Click...amount paid each time a person clicks on an advertisement that links to a web page. |
| CPM |
Cost per one thousand impressions...or the number of times an advertisement is displayed or viewed. |
| crawler |
The software program used by a crawling or spidering search engine to find and add pages to its database...see also spider, robot... |
