| KEI |
A term used by WordTracker to indicate which keyword or keyword phrase has the highest number of searches and the lowest number of competing pages. |
| keyword |
A word a searcher would use to find your product or service. |
| keyword density |
The number of keywords on a page compared to the total number of words on the page shown as a percentage...see keyword weighting. |
| keyword nesting |
Placing one keyword or keyword phrase inside a broader keyword term. |
| keyword phrase |
Two or more word term that defines a keyword in more detail. Used by searchers to find a product. |
| keyword prominence |
The position of a keyword or keyword phrase on a web page or in a specific HTML tag on that page. Keywords at the beginning of a tag or at the top of a page have more prominence than those used later in the copy. |
| keyword research |
The process in SEO of finding the keywords or keyword phrases customers use to find a product or service. |
| keyword stuffing |
Repeated use of a keyword or keyword phrase in a misguided attempt to boost ranking. Also called spamdexing or spamming the index of a search engine. |
| keyword weighting |
The number of keywords on a page compared to the total number of words on the page shown as a percentage...see keyword density. |
