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Glossary of Search Engine Optimization Terms

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T

target market The customers interested in the type of product or service you offer.

targeted traffic Visitors to your web site that are interested in your particular product or service.

traffic The number of visitors to a web site.

tweaking In SEO terms making minor adjustments to your web pages in order to improve ranking.

U

unique visitor A visitor to a web site that has not been to that site before. Also defined in web statistics as a single unique visit.

untargeted traffic A visitor that arrives on a web site but has no interest in the content of that site.

URL Uniform resource locator - web address.

V

visible text The text on a web page visible to the human eye.

vortal Site Site built around one theme or subject.

visible text The text on a web page visible to the human eye.

vortal Site Site built around one theme or subject.

W

web browser Software program used to access the world wide web. Usually either Internet Explorer or Netscape Navigator.

web design Process of creating a web site.

webmaster Person that maintains or manages a web site.

web page Page written in HTML that is part of a web site.

web positioner A person that optimizes pages to improve ranking.

web positioning The process of optimizing a web page.

web site A collection of web pages owned by a person or company that wishes to have an online presence.

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higher search engine ranking - professional search engine marketing